What Chiropractors Are Doing Right Now To Collect $53,000 to $176,000 Per Month Even With Everyone Seeming To Tighten Up Their Spending Due To The Poor Economic Conditions…
Chiropractic marketing in 2010 and beyond, or at least until this recession clears up, is difficult and downright frightening for you and a lot of your fellow chiropractors. But there are a number of your colleagues that are not only surviving and not going bankrupt like many chiros across the country, but they are actually thriving and making more money and getting more new patients than ever before.
You may be thinking that is impossible, or may not believe it, but I am telling you it IS happening… Chiropractors collecting $53,000 up to $176,000 per month RIGHT NOW!
They are doing something most chiropractors do very little or none of… "chiropractic marketing". No, I’m not talking about standing at your local Walmart store doing less than fun spinal screenings, knocking on doors and introducing yourself, etc.
I am talking about chiropractic marketing that produces MASSIVE RESULTS NOW! I am talking 75 to 102 new patients calling your office in just a few days for an appointment. Yes. You read that right… 75 to 102 New Patients calling YOU for an appointment!
I know this sounds outrageous or unbelievable to most chiropractors that don’t know how to do direct response, action based marketing, but for those of us who understand chiropractic marketing and direct response action based style marketing, this is normal and expected.
My marketing members report their stats to me frequently and the last stat I heard just before writing this article was 75 new patient phone calls in 5 days from a marketing piece that one of my members reported as result of a marketing peice he ran in his local newspaper in New York, using my Martin Direct Response Ad FormulaTM.
Another member in Arkansas phoned me and shared his latest results from a similar type ad… over 80 phone calls for appointments to see him.
So what kind of chiropractic marketing are these doctors using? Great question. This brings me to the topic of "what chiropractic marketing really works even in this crappy economy."
Chiropractic Marketing used to consist of yellow page ads, small business card type ads in the paper, spinal screenings at events, referral campaigns internally, etc.
What I have watched happen over the last 5 years is a slow decline in the use of these methods and their value and effectiveness to get new patients in the door.
In general, yellow page ads are not producing due to the ever increasing and widespread use of the Internet to search for a chiropractor. Small business card type ads never worked to begin with due to lack of interest stimulation of the reader or a real reason to call you. Referral campaigns use to work but you need active patients for that and your patient visit numbers are probably down.
So just what the heck IS working then? To effectively draw new patients, you must use print ads that are direct response in nature (an art form in itself and a skill that is learned over time with proper training and tested with proven results), the Internet is huge right now and growing exponentially over radio and television.
For most of you reading this, television and radio is just too expensive and risky. Print marketing in newspapers is still working great in many areas using the direct response type ads for specific conditions.
Chiropractic marketing on the Internet is HUGE and growing and very easy to get into without a huge investment or risk, and it has proven results. Up to 3,800 people search for a chiropractor online every month in cities all across the United States.
And of course, you could go on doing spinal screenings, passing out cards everywhere you go, etc., but those are the marketing tactics of the past and not for the new decade.
If you are reading this article on my website and want to learn more about how to be a member of the Dr. Martin Chiropractic Internet Marketing Membership to receive print marketing, internet domination of Page 1 of Google in your area, scripting, procedures and new treatments and conditions that pull in new patients and separate you from your competition, then please contact me to day at: Dr. Martin 925-234-8551 or click here to email me.
For more great new patient getting strategies and tips, visit me at http://www.drjamesmartininternational.com for more free information on how to get abundant amounts of new patients in a bad economy not only to survey but THRIVE in the new decade!
Chiropractic Advertisements For Newspapers That Really Work For Attracting New Patients Instantly!
Chiropractic ads for the newspaper in general, don’t really work… or do they?
If you run an ad like most chiropractors do, it will fail miserably, get very little to no response at all and you will write off newspaper advertising as another waste of money.
If you have professional direct response action based advertisements that capture the attention of a newspaper reader, draw them into you rad with specific triggers that stir up the emotions of a back pain sufferer, offer a solution to their problem, prove it works with lots of crafted and true testimonials and tell the reader what kind of ACTION to take… you could be one of those doctors collecting over $100,000 per month, even in a bad economy.
I have members doing those kind of numbers right now, in the middle of the worst economy ever.
So, follow along and I will give you the key points to structure a direct response ad that will actually get people to read it AND CALL YOU for an appointment!
The Dr. Martin Direct Response Ad FormulaTM
- You must have an interesting headline to catch your reader’s attention. Don’t make your ad look like an ad! Write your ad like how an editorial would look like… even use the same type face or font as the paper!
- Agitate and stir up the problem in the mind of th reader. Let them know you know how they feel and all their problems and limitations due to pain and get the reader to "feel the pain" of their situation.
- Establish yourself as the authority in your area… not with a tine $50 ad. Get a BIG ad. that someone can actually see and read! Yes, it is a little costly, but the returns if done right as with my formula here, can be ENORMOUS!
- Don’t write like you would a book report for school. Write in a conversational tone as if you were talking to your best friend so you don’t bore your readers to death.
- Explain and offer a solution to their pain.
- Ask them to DO SOMETHING! Call for a free consultation, go to your website, call for a free report or guide to pain relief, etc.
- Prove your solution works by using a lot of testimonials that are factual and true demonstrating great results.
- BANG! Get ready to answer all the phone calls!
