Chiropractic marketing in 2010 and beyond, or at least until this recession clears up, is difficult and downright frightening for you and a lot of your fellow chiropractors.  But there are a number of your colleagues that are not only surviving and not going bankrupt like many chiros across the country, but they are actually thriving and making more money and getting more new patients than ever before.

You may be thinking that is impossible, or may not believe it, but I am telling you it IS happening… Chiropractors collecting $53,000 up to $176,000 per month RIGHT NOW!

They are doing something most chiropractors do very little or none of… "chiropractic marketing".  No, I’m not talking about standing at your local Walmart store doing less than fun spinal screenings, knocking on doors and introducing yourself, etc.

I am talking about chiropractic marketing that produces MASSIVE RESULTS NOW!  I am talking 75 to 102 new patients calling your office in just a few days for an appointment.  Yes.  You read that right… 75 to 102 New Patients calling YOU for an appointment!

I know this sounds outrageous or unbelievable to most chiropractors that don’t know how to do direct response, action based marketing, but for those of us who understand chiropractic marketing and direct response action based style marketing, this is normal and expected.

My marketing members report their stats to me frequently and the last stat I heard just before writing this article was 75 new patient phone calls in 5 days from a marketing piece that one of my members reported as result of a marketing peice he ran in his local newspaper in New York, using my Martin Direct Response Ad Formula^TM.

Another member in Arkansas phoned me and shared his latest results from a similar type ad… over 80 phone calls for appointments to see him.

So what kind of chiropractic marketing are these doctors using?  Great question.  This brings me to the topic of "what chiropractic marketing really works even in this crappy economy."

Chiropractic Marketing used to consist of yellow page ads, small business card type ads in the paper, spinal screenings at events, referral campaigns internally, etc.

What I have watched happen over the last 5 years is a slow decline in the use of these methods and their value and effectiveness to get new patients in the door.

In general, yellow page ads are not producing due to the ever increasing and widespread use of the Internet to search for a chiropractor.  Small business card type ads never worked to begin with due to lack of interest stimulation of the reader or a real reason to call you.  Referral campaigns use to work but you need active patients for that and your patient visit numbers are probably down.

So just what the heck IS working then?  To effectively draw new patients, you must use print ads that are direct response in nature (an art form in itself and a skill that is learned over time with proper training and tested with proven results), the Internet is huge right now and growing exponentially over radio and television.

For most of you reading this, television and radio is just too expensive and risky.  Print marketing in newspapers is still working great in many areas using the direct response type ads for specific conditions.

Chiropractic marketing on the Internet is HUGE and growing and very easy to get into without a huge investment or risk, and it has proven results.  Up to 3,800 people search for a chiropractor online every month in cities all across the United States.

And of course, you could go on doing spinal screenings, passing out cards everywhere you go, etc., but those are the marketing tactics of the past and not for the new decade.

If you are reading this article on my website and want to learn more about how to be a member of the Dr. Martin Chiropractic Internet Marketing Membership to receive print marketing, internet domination of Page 1 of Google in your area, scripting, procedures and new treatments and conditions that pull in new patients and separate you from your competition, then please contact me to day at:  Dr. Martin 925-234-8551 or click here to email me.

For more great new patient getting strategies and tips, visit me at http://www.drjamesmartininternational.com for more free information on how to get abundant amounts of new patients in a bad economy not only to survey but THRIVE in the new decade!

Chiropractic marketing in 2010 and beyond is drastically different than the last few years and will continue to evolve in this new digital age of hand held Internet PDA devices and widespread massive Internet growth while more print and yellow page advertising continues to fall by the wayside.

You may not want to accept the fact that the Internet has grown to be a part of most households in the civilized world and will continue to grow exponentially, but the fact is, you have no choice… adapt and get new patients where they are looking or ignore the Internet and suffer low patient volume and income.

So what are you doing to get all these new patients that are searching for a chiropractor online?  If your answer is… "I have a really nice website" then you are in for a rude awakening.

Chiropractors who don’t understand "Chiropractic Internet Marketing" don’t realize that even if you have the best most advanced or pretty or cool website, it doesn’t mean a thing.  If you are not on Page 1 of Google when a prospective patient is searching online for a chiropractor in your town, you don’t even exist.  They will never find your website.

So how do YOU get your website on Page 1 of Google?  Wrong question… That isn’t good enough to get your website on Page 1 as there are 9 other website listings on Page 1, up to 10 local Google business listings, and a whole barrage of paid advertisements down the side of the page.

The Key To Google…

To get noticed, you must be on Google’s front page MULTIPLE times.  Think about it… you’re a patient in need… scanning the first page of Google after typing in "chiropractor your town" and you see a bunch of listings for chiropractors in your town who are trying to do the "chiropractic internet marketing" thing and you are trying to pick one.

How will you choose?  The first one on the page?  The doc with the cool website name?

Imagine this, Chiropractic Internet Marketing at it’s best…  You see one particular doctor is mentioned 4 times on Page 1.  You see Dr. John Q. Public, then you see him below that, and below that, and below that… 4 times on the first page when all of the other doctors appear only once.

What are you thinking now? Of course, "who is this Doctor who is all over this page?"  and yes… you will click on one of those links to see why this doctor IS all over the page and/or maybe you thought "wow, this doctor is mentioned all over the place… he/she must be good!"  and CLICK!  They are now on that doctor’s website!

So the bottom line is and the Dr. Martin Chiropractic Internet Marketing Method^TM is…

• You have to have your clinic website on Page 1 of Google and preferably at the top of the page. 
• You must also have multiple listing or entries about YOU to become THE Authority that everyone trusts and wants to see.
• You must continually update and work to maintain Page 1 listings

This is the Method to success IF you can ever even get on Page 1.

That is where my company Dr. James Martin International comes in to save the day to perform your Chiropractic Internet Marketing.  I’m not only a Chiropractic who understands and has been very successful in the business, but I have also been trained by the best of the best in internet marketing, from internet experts quietly making 7 figure incomes online due to their internet domination skills.

I have taken what I have learned and not only implemented for my practice but for countless other chiropractors online.  My team, and yes you need a team of people doing your chiropractic internet marketing to get you on Page 1 AND to continually update and optimize each listing to keep it from falling off Page 1.

For a great example of how this works… bookmark this page and then search Google for Dr. James Martin Brentwood and see how many listings I own on Page 1.  In fact here’s a recent snap shot showing that I TOTALLY DOMINATE PAGE 1 – IT’S ALL MY BUSINESS!  Here check it out… I highlighted my name in green so you could clearly see how I dominated Google’s Page 1 for my area!

In fact I not only dominate ALL OF Page 1, but I dominate ALL OF Page 2, and the first 5 listings of Page 3!

Want to see more results… Search for "back pain Brentwood, CA" or "leg pain Brentwood, CA" and you’ll see that I dominate those pages too!

If you would like more information on how you can own the Internet in your area and get the lion’s share of all the new patients looking online for a chiropractor, please call me, Dr. Martin at 925-234-8511 or visit me online at http://www.drjamesmartininternational.com or email directly by clicking here now.  I’m looking forward to helping you to Dominate Your Market and Get New Patients!

Chiropractic ads for the newspaper in general, don’t really work… or do they?

If you run an ad like most chiropractors do, it will fail miserably, get very little to no response at all and you will write off newspaper advertising as another waste of money. 

If you have professional direct response action based advertisements that capture the attention of a newspaper reader, draw them into you rad with specific triggers that stir up the emotions of a back pain sufferer, offer a solution to their problem, prove it works with lots of crafted and true testimonials and tell the reader what kind of ACTION to take… you could be one of those doctors collecting over $100,000 per month, even in a bad economy.

I have members doing those kind of numbers right now, in the middle of the worst economy ever.

So, follow along and I will give you the key points to structure a direct response ad that will actually get people to read it AND CALL YOU for an appointment!

The Dr. Martin Direct Response Ad Formula^TM

1. You must have an interesting headline to catch your reader’s attention.  Don’t make your ad look like an ad!  Write your ad like how an editorial would look like… even use the same type face or font as the paper!
    
2. Agitate and stir up the problem in the mind of th reader.  Let them know you know how they feel and all their problems and limitations due to pain and get the reader to "feel the pain" of their situation.
    
3. Establish yourself as the authority in your area… not with a tine $50 ad.  Get a BIG ad. that someone can actually see and read!  Yes, it is a little costly, but the returns if done right as with my formula here, can be ENORMOUS!
    
4. Don’t write like you would a book report for school.  Write in a conversational tone as if you were talking to your best friend so you don’t bore your readers to death.
    
5. Explain and offer a solution to their pain.
    
6. Ask them to DO SOMETHING!  Call for a free consultation, go to your website, call for a free report or guide to pain relief, etc.
    
7. Prove your solution works by using a lot of testimonials that are factual and true demonstrating great results.
    
8. BANG!  Get ready to answer all the phone calls!